This is the animated Elmo who plays peek-a-boo with a child by raising and lowering his personally monogrammed blanket while narrating the game. Designed by Gund, whose 100-year tradition of making plush toys is almost as old as the game of peek-a-boo itself, this cuddly Elmo is stitched from durable polyester and hides behind a fuzzy personalized blanket. When his foot is pressed, he lifts his arms to cover his face with the blanket, then lowers them to magically reappear, all the while entertaining kids with 13 amusing phrases, chattering “Are you hiding from Elmo?” and “There you are!”, along with his infectious laugh. Blanket can be personalized by up 12 characters. His fur can be hand washed and air dried. Includes three AA batteries. Ages 18 months to 5 years. 15 1/2" H x 9" W x 4" D. (1/2 lb.)